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  • As a business owner, you realize that you must have customers. If you don’t get new customers, your business may not stay open. Generating leads is a must as part of your marketing strategy. Read on to find out more. Try direct mail as a lead generation tactic. Many people think that direct mail has gone the way of the dinosaur, but it’s not true. In fact, it may be very powerful for your market as a lot of competitors shy away from it as a strategy. You may find a lot of business opportunity here. Know going in that lead generation is a time consuming and ongoing process. It’s not a set it and forget it situation. You need to work at it. It takes building trust and thought leadership in the markets in which you sell. Be patient and work hard and you’ll really reap the rewards. Generating real leads is more likely to happen if you establish yourself as worthy of trust. Don’t use ads that are over-the-top. Use offers that are relevant to your customers and that meet their concerns. Be transparent and you should find people find you more trustworthy. Avoid overkill in your information gathering. Many leads will be happy to supply basic information. However, with each data field that your potential lead needs to fill, their desire to continue wanes. Gather the basics that will be necessary to qualify the lead without pushing for every bit of information you can gather. Don’t be afraid to pick up the phone. A lot of people get scared of making a call to generate a lead. They think it’s akin to annoying telemarketing. But if you’ve got a solution to a problem a company is having, you’ll definitely get phone time with someone. Even if it’s...